Wednesday July 6th 2016

Alive after 5!

This is a strategy to help deliver the BID’s Busier mandate of generating additional footfall, creating vibrancy and improving the economic prospects of the City Centre.

It is a collaborative idea based on the dual principles that the UK early evening economy is an important driver of tourism, leisure and business growth within towns and cities. And that the revitalisation of the High Street requires creative and cultural regeneration projects that capitalise on the attraction provided by the night time economy.

It involves many stakeholders to achieve a common goal through both social and economic contribution.

The goal of Alive after 5 is to maximise value to BID Levy Payers by creating a significant step-change in the local economy by August 2020. This means extending economic, social and cultural activities beyond day and through into the night. It involves closing the gap between Sheffield City Centre’s daytime and evening offer to develop a vibrant early evening economy that generates and sustains footfall and increased spend from existing and new visitors post 5.00pm.

Contributing to the development of the economy in this way means also means balancing this with the demands of public safety and quality of life through effective partnership working and engagement with residents and businesses.

In order to close the gap, the project is reliant on working collaboratively with local businesses – from retail, car park operators, food and restaurant, licensed and leisure – to create a package of offers that is attractive to a wider demographic.

A simple extension of shopping hours is unlikely to work but piloting a different sort of evening retail experience, such as events and street animation, combined with joint promotion of a new evening “offer” between retailers, restaurant operators and entertainment provides an alternative way to revitalise the City Centre.

Phase 1 of this project is now in development and businesses are invited to contact Charlotte Hill at our marketing agency We Are to find out how to get involved. Email charlotte.hill@thisisweare.com for details.

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