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Monday May 15th 2017

Fashion fever to grip the city!

City centre businesses are hosting a series of stylish events from the 1st to the 8th June. Independent boutiques and high-street brands will deliver a week of VIP shopping, demonstrations and fashion shows, as part of Sheffield BID’s drive to create a vibrant early evening economy.

The week-long campaign is the first of its kind in the city centre.

Sheffield BID manager, Diane Jarvis said: “Sheffield city centre has a strong independent offer complemented by leading high-street brands. Style Sheffield provides a collaborative platform to showcase fashion in the community and the diversity of the retail offer.”

Six early-evening events will be supported by several fringe activities.

Style Sheffield kicks off on Thursday, 1st June with Enter the Vault hosted by HSBC Bank and features some of Sheffield’s best known diamond experts and jewellers.

Sheffield Cathedral plays host to the grand-finale catwalk show on Thursday, 8th June. When leading retailers including Debenhams, Burton, M&S, Primark and Dorothy Perkins will deliver an inspirational summer fashion show.

Other events taking place for Style Sheffield include an independent designer showcase with a one-of-a-kind sample sale, a vintage “fashion through the ages” event, a beauty night with tutorial makeovers and a styling night with personal advice from the experts.

Diane added: ““The BID’s ambition is to bring about a long-term step change in the economy by promoting a different sort of evening retail experience combined with joint promotion of a new evening “offer” between retailers, restaurant operators and entertainment. Style Sheffield is just one way in which we can team up day and night time businesses to deliver a unique city centre experience.”

Supporting fringe activities include The Moor’s fun-filled event Totfest on Sunday, 4th June which includes kids fashion shows from Debenhams and Primark.

John Lewis, Boots, Green+Benz and Cow Sheffield are among the retailers involved in Style Sheffield. Venues such as Bloo 88, the Showroom Cinema, Piccolino, Street Food Chef and Cubana are also supporting the campaign. Orchard Square’s La Coupe Studio is the official hair stylist to the local models taking part in the shows. And KIKO Milano and Bare Minerals are providing makeup artists.

Marie Wilson, Store Manager of Boots said:
“Boots is delighted to be given this opportunity to showcase our brand and be involved in Style Sheffield. It will be an exciting event, one that we can support to make a difference in the way people feel about themselves. Boots is all about feeling good and this event really captures the essence of this.”

Tom Holmes Head of Branch John Lewis Sheffield said:
“Style Sheffield is an exciting opportunity to showcase the very best that Sheffield has to offer in fashion and beauty. This event will bring visitors into the city, and John Lewis Sheffield is delighted to support it by taking part.”

Events will be held at a variety of venues in Sheffield City Centre between 1st and 8th June.

Entry to the main events is ticketed but tickets are free with the option to donate to charitable projects in Sheffield. For further details about Style Sheffield and how to book tickets go to www.stylesheffield.com.

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