Monday July 18th 2016

Sheffield City Centre to benefit from High Street regeneration programme

Supported by BITC 2016Sheffield City Centre announced as one of the final 33 towns and cities across the UK to receive support from some of the UK’s biggest brands

Business in the Community’s Healthy High Streets programme aims to increase footfall by 10%, reduce the number of vacant properties by 20% and stimulate the creation of new jobs in 100 towns and cities over three years. The programme first launched in June 2014 and is backed by some of the UK’s biggest high street brands – including Boots UK, EE, Greggs, Exterion Media, Marks & Spencer , Santander and new partner Wilco.

Sheffield is one of 33 new High Streets selected for the programme across the UK today, bringing the total number of participating High Streets to the programme target of 100. It will receive a bespoke package of support, including access to skills and expertise, and dedicated High Street Champions from supporting businesses who will work together with Sheffield’s Business Improvement District to devise an action plan to address the specific challenges facing the city centre.

Sheffield BID Manager Diane Jarvis said: “The Healthy High Streets programme is an opportunity to support delivery of a number of the BID’s strategic goals: working together, collaboratively, to create a busier and more attractive city centre with improved footfall and economic growth. Many of the leading brands that founded this programme are BID Levy Payers here in Sheffield. For Sheffield BID this is yet another avenue for us to work in partnership for the greater good of everyone who uses the City Centre.”

Over the last year of the programme, it has brought support and resources worth £17 million* from its corporate partners into 67 UK high streets.

Commenting on the programme’s expansion, Robin Foale, Managing Director, Santander Universities UK, and chair of the Healthy High Streets programme said “Congratulations to Sheffield on being chosen to be part of the Healthy High Streets programme. This is a great opportunity to work with the business partners and the local High Street Champions to create a thriving, vibrant city centre for the local community.”

Business in the Community’s Peter Donohoe said: “One of the most powerful ways for business to make an impact in communities is by creating high streets that are vibrant places to live, work and do business. It has been heartening to see first-hand the practical difference that collaborative, business-led action can make on UK high streets over these past two years. While there is much to be proud of about our Healthy High Streets Programme we also know that there is more work to be done.”

Business in the Community is a member of the Government’s Future High Streets Forum and supports the High Street Pledge. The pledge is currently supported by over 40 of the UK’s leading businesses. They are committed to using the leadership expertise, skills and resources of their business to help UK high streets achieve their full potential.

To find out more about Business in the Community’s high streets work visit www.bitc.org.uk/healthyhighstreets

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