The Board

The BID Company’s Board of Directors includes representatives from all industry sectors and the wider community. The full Board was elected in October 2015 and includes:


  • Suzy Brain England OBE
    Suzy was appointed the Independent Chair of Sheffield’s Business Improvement District in May 2016, taking over from James Prince of John Lewis. Suzy brings a wealth of experience to the Sheffield BID, having chaired and served on boards in a variety of sectors including enterprise, finance, health and housing.  Suzy is the former chair and regional director of the Institute of Directors in Yorkshire. In 2009 she was named Non-Executive Director of the Year in Yorkshire and received an OBE in the Queen’s Birthday Honours for public service. In April 2016 Suzy was appointed as a Trustee and Chair Designate of the environmental charity Keep Britain Tidy. Suzy, who started her career as a journalist, holds a series of high profile directorships across private and public sector as well as running her own successful business, Cloud Talking, a mentoring, board support and counselling service. She is currently Chair of the Board at Doncaster and Bassetlaw Hospitals NHS Foundation Trust and Derwent Living and was formerly a non-executive director at Barnsley Hospital NHS Foundation Trust.  As the Independent Chair, Suzy provides leadership and direction to the BID Board. She holds the BID’s management team to account, ensuring delivery of the BID contributes to creating a more vibrant and successful city centre.

Voting Board Members

  • Daniel Bates, Chief Executive, Sheffield Theatres and City of Sheffield Theatres Trust
    Dan joined Sheffield Theatres as Chief Executive in September 2009, in time for the completion of the final stage of the £15.3m refurbishment of the Crucible, which re-opened in February 2010. Previously Dan worked as Chief Executive at York Theatre Royal for five years and had a long career at the West Yorkshire Playhouse in Leeds, where he joined the company as a Stage Manager in 1987 and eventually became Executive Director. Alongside his work at Sheffield Theatres, Dan is currently a Board member of &Co (the cultural marketing house), a member of Sheffield’s Cultural Consortium and a member of the Creative and Digital Industry Sector Group for Sheffield and South Yorkshire.
  • Toby Hyam, Managing Director, Electric Works /Creative Space Management Ltd
    Toby is the Managing Director of Creative Space Management and has 20 years of experience leading and advising on the development of creative industries, digital and clean tech clusters, workspace and services for high growth businesses. The company specialises in working in former industrial cities and developing practical approaches to regeneration and the development of like-minded networks of new businesses. Across Sheffield city region, the company manages Electric Works in Sheffield and the Advanced Manufacturing Park Technology Centre in Rotherham, a key component of the city region’s evolving Innovation District. Toby has spoken widely on issues affecting small businesses; on workspace and design issues as well as regeneration and the factors affecting economic growth in UK cities. He lives in Sheffield city centre and is a passionate advocate for sustainable city living.
  • John Baddeley, Director, Wake Smith Solicitors
    John is a Director in the Company and Commercial team and a member of the Management Board of Wake Smith Solicitors Limited. He specialises in corporate transactional work advising buyers, sellers and funders. John has developed expertise in the licensing of intellectual property, IT contracts, procurement and commercial agreements.
  • Nick Simmonite, General Manager, Greene King Brewing and Retail Limited
    Nick is manager of the Frog and Parrot on Division Street. He is also a member of U-Night, a group made up of Sheffield’s bar, pub and club owners.
  • Mark Swales, Director of Estates and Facilities, Sheffield Hallam University
    Mark has worked and lived in Sheffield for over 23 years and seen a great deal of change in that time to our City. As Director of Estates and Facilities at Sheffield Hallam University, his work has a significant impact on the city landscape and events. For example, the redevelopment of the former Head Post Office will act as a catalyst for regenerating the area around Fitzallan Square creating a new visitor destination with the opening of a public art gallery in the Institute of Art. “My team are responsible for delivering major events into the City comprising our Graduation ceremonies, supporting the Food Festival and numerous sporting and business events that are linked to the University. I am passionate and fully support the ambitions of the BID in bringing renewed energy to creating an attractive, vibrant, busy and safe City Centre.”
  • Professor Vanessa Toulmin, Director of City and Cultural Engagement, The University of Sheffield
    Vanessa is Director of City and Cultural Engagement at the University of Sheffield, the producer and curator of Festival of the Mind and the Ideas Bazaar. She is also Research Director of the National Fairground Archive and Chair in Early Film and Popular Entertainment. Vanessa is a leading authority on Victorian entertainment and film, and has completed extensive research on traveling showpeople. She also acts as a leading authority on new variety and circus and has acted as creative advisor to leading festivals in the United Kingdom including the Roundhouse in London and Showzam in Blackpool.“The University is one of the biggest rate-payers in the BID and more importantly we see ourselves as part of the future of Sheffield and its aspirations. This is an amazing opportunity to help shape that future.”
  • Adrian Bagnoli, Director, Jabru Ltd t/a  Cubana
    Adrian is co-owner of Cubana, one of Sheffield’s largest independent restaurant/bars. Cubana is niche in its Latin American offering and caters for a largely ‘ageless’ and multi-cultural audience. Opening in 2000 on Trippet Lane, Cubana quickly introduced authentic Latin qualities that have made the venue so successful such as quality food, live music and salsa dance classes. The venue was an instant hit and the tapas restaurant won regular five star reviews and visits from international stars like Buena Vista Social Club. In 2014 Adrian made the decision to move to much bigger premises in Leopold Square. The success of the new Cubana has been a massive boost for Leopold Square – it’s new home. Adrian has also revived Leopold Square’s Salsa In The Square festival and turned it into one of the largest and most successful events of its kind in the country. Cubana has become a defining brand for the city centre and this month celebrates its 15th anniversary.
  • Simon Nevill, Associate Director, Ove Arup Limited
    Simon is an Associate Director of Arup, a global multi-disciplinary engineering design consultancy firm, and has been based in their Sheffield office for the last 15 years.  Simon is an experienced building design engineer and has worked for Arup for over 35 years at various offices in the UK and around the world, including Hong Kong, Botswana and Turkey.  Arup has over 120 staff located right in the centre of the Sheffield BID area. Simon is delighted to be on the BID board to work with the local business community to achieve these goals.“The five areas of work of the BID are very important to us as they will help to create a vibrant, accessible and busy city centre that means our staff will feel it is a great place to both work and visit and enjoy in the evenings and weekends.”
  • Superintendent Shelley Hemsley, South Yorkshire Police
  • Councillor Mazher Iqbal, Sheffield City Council
  • Tom Holmes, Head of Branch at John Lewis, Sheffield
    Before taking up his post in Sheffield, Tom operated in London working with the John Lewis Retail Director to create and deliver the brand’s Omni Channel business plan. He operates in a fast paced, customer centric environment, providing pragmatic advice on a range of retail commercial opportunities. Tom’s key strengths include leading change and using insight to help surface trends to drive commercial activity. Tom has lived in Sheffield all his life and is a passionate advocate for creating a vibrant and successful city.

Non-voting Board Member

  • Diane Jarvis, BID Manager, Sheffield City Centre BID Limited