Under the BID’s Busier theme we are involved in the following projects:
Raising connectivity standards
Free, uninterrupted, public-access WIFI. That’s what businesses voted for in the BID’s Action Plan. And that’s what the BID is now lobbying for. We are working with the Council to produce a business case and specification and to understand the best route to market, with a view to letting a concessions contract as quickly as possible.
Digital technologies to improve the visitor experience
Over the coming months the BID will be piloting a number of digital technologies to significantly improve the visitor experience in Sheffield City Centre. Having a Digital High Street platform to support our high street businesses is one of the reasons we are so keen to introduce WIFI into the city centre as quickly as possible. Using smart phone applications, we want to provide visitors with real time information on transport, retail, leisure, entertainment, carparks, hotels, etc.
The BID is a partner to ReNew Sheffield. This is a project to enable start-up, temporary, meanwhile and pop-up businesses to take up vacant units in Sheffield City Centre. Financial support is available for successful applicants to get the business up and running in a vacant city centre space.
To find out more about ReNew contact Sheffield BID in the first instance.
City Centre events
To date, the BID has invested in a number of events to increase footfall, encourage dwell time and drive trade into our local businesses, including
- Films in the City (Aug 15)
- Sheffield Makes Music – part of the BBC’s Music Day (3 Jun 16)
- The Herd of Sheffield sculpture trail (Jul-Sept 16)
- Cliffhanger and the British Bouldering Championships (which moved from Millhouses Park into the City Centre Jul 16)
- It’s Raining Words (Rain Art Festival and visitortrail Oct 16)
Alive after 5
We are currently developing an initiative to capitalise on the commercial opportunity that lies in bridging the gap between Sheffield City Centre’s daytime and evening offers. Alive after 5 is both a transformational change strategy and a heavy-weight marketing campaign to bring about a step change in the economy. Launching this Autumn activity will promote culture, shopping, leisure and retail.
Healthy High Street
The BID joined the Healthy High Street programme in August 2016. The programme is delivered through a number of corporate partners including Boots, M&S, EE, Greggs and Santander. Healthy High Street supports delivery of a number of BID objectives and has opened up access to a broad range of professional support to help address local issues to deliver a better shopper and visitor experience. Teams of local champions are available to support and promote city centre events. They are also working with us to help temporarily transform vacant units with visual display and window dressing expertise.
Guide to independent business
An Independent Business Guide to promote the vibrancy of Sheffield City Centre’s independent offer is currently in development. The guide will be available in the Autumn (2016) with distribution across 300 outlets within and outside of the city centre.