Alive After Five
Alive After Five is part of the BID’s strategy to create a vibrant early evening economy.
This is a collaborative idea based on the dual principles that the UK early evening economy is an important driver of tourism, leisure and business growth within towns and cities. And that the revitalisation of the High Street requires creative and cultural regeneration projects that capitalise on the attraction provided by
the night-time economy. This means extending economic, social and cultural activities beyond day and through into the night to develop a vibrant early evening economy.
From signature events such as Dine Sheffield’s restaurant week to showcase our vibrant restaurant culture and Style Sheffield’s fashion fever, to the digital marketing campaign #SheffAfter5, Alive After Five is creating a new early evening offer to bridge the gap between day and night.
The strategy is reliant on working collaboratively with local businesses – from retail, car park operators, food and restaurant, licensed and leisure – to create a package of offers that is attractive to a wider demographic.
Outcomes so far …
- 15 – the new restaurants opened since the launch of Alive After Five
- £6.2m – the estimated net increase in visitor spend post-5pm
- £18.37 – ROI per £1 spent (£340,000 invested)