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Monday December 17th 2018

Dine Sheffield brings more than £85,000 to Sheffield’s economy

Dine Sheffield brought more than £85,000 to Sheffield’s economy when it took place for the third time during October.

Organised by Sheffield Business Improvement District (BID), Dine Sheffield is the city’s foodie fortnight and saw more than 30 cafes, bars and restaurants offer bespoke set menus for just £5, £10 or £15 from 18 October – 1 November.

During this bi-annual celebration of Sheffield’s dining scene both independent eateries and national restaurant chains curated special menus for Dine Sheffield customers, which could be redeemed using vouchers downloaded online.

Dine Sheffield promotes the city’s dining scene and encourages more people to enjoy a meal out in the city centre. More than 3,300 people enjoyed a meal out in the city centre during the event, with 57% making a special trip into the city centre to enjoy their meal out.

Sheffield BID encourages new restaurants to take part in Dine Sheffield and in October several city centre venues including Marmadukes, The Botanist and Café Totem took part for the first time. Marmadukes and The Botanist proved incredibly popular, with both making it into the top five restaurants according to voucher downloads.

Dine Sheffield provides an opportunity for the city’s foodies to try a restaurant they haven’t been to before to enjoy a meal at a discounted cost. During the event, 45% of diners visited a restaurant for the first time.

Diane Jarvis, Sheffield BID Manager, said: “Dine Sheffield is fast becoming one of the most anticipated events on the city’s foodie calendar and it was fantastic to see thousands of people enjoying a meal out in Sheffield city centre.

“Dine Sheffield provides city centre restaurants with an opportunity to attract new customers, which we hope will then return to dine out again. We are pleased with the support that Dine Sheffield received this autumn and hope to see more restaurants sign up for the fourth campaign in spring 2019.”

Dine Sheffield is a flagship event of Sheffield BID’s Alive After Five strategy, which aims to encourage an early evening culture after 5pm, and this includes promoting businesses, events and offers on www.sheffafter5.com and social media.

Read the Dine Sheffield impact report.

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