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Monday January 21st 2019

Flying the purple flag for the eighth year running

The city has once again been  awarded the prestigious Purple Flag, which recognises Sheffield as a vibrant, welcoming and safe place for people of all ages to enjoy a night out between 5pm and 5am.

Purple Flag is the award accredited by the Association of Town and City Management (ATCM) to recognise and celebrate the work that businesses put in to ensure that visitors have an enjoyable night out. The criteria assessed includes general management, vibrancy, diversity, safety, cleanliness, and a high level of commitment to providing a positive experience for visitors.

Sheffield receiving the Purple Flag for the eighth consecutive year is testament to the hard work of many organisations in the city centre. At Sheffield BID we promote the city’s diverse evening economy through our Alive After Five strategy, whilst our dedicated police sergeant has played a pivotal role in introducing new projects focusing on the safety of revellers.

Diane Jarvis, Sheffield BID Manager said: “Creating a city centre which is safe is one of Sheffield BID’s core priorities and we are proud to fly the Purple Flag. The award is credit to the partner organisations involved who collaborate to ensure Sheffield continues to provide an enjoyable experience, from the strength and variety of the evening offer to maintaining a well-management experience.

“The BID will continue to work with our partners to ensure people visiting for a night out are kept safe whilst they enjoy themselves.”

Councillor Mary Lea, Cabinet Member for Culture, Parks and Leisure at Sheffield City Council, said: “We work hard with partners across the city to provide an exciting, varied and safe place for people to shop, eat, drink, dance, relax and socialise, so it’s brilliant to see that Sheffield has been recognised nationally once again with the Purple Flag award.

“Sheffield is a unique city with so much to offer people of all ages and interests. Our varied mix of nightlife includes bars and restaurants, theatres, live music pubs, real ale trails, nightclubs and more, and each bring something different to suit the diverse needs of our culturally rich population.
“The 2018 festive period was one of our busiest yet, with the streets and venues heaving with shoppers and late night party-goers. This was very well managed thanks to the excellent partnerships we’ve developed in Sheffield, with SYP, Sheffield BID and our local night-time businesses and we will continue working closely together to make sure the Purple Flag keeps on flying proudly in Sheffield.”

The Purple Flag will be displayed in the Peace Gardens, and will encourage visitors from across the city region and beyond to enjoy an evening in Sheffield city centre.

Key facts….

  • The city centre has held Purple Flag since 2012 and were the first city in Yorkshire to get it
  • Purple Flag is the award to show we have a vibrant mix of offer, safe and is well managed
  • The Purple Flag award is the icing on the cake to show the excellent partnership working we have in place between the Council, South Yorkshire Police, Sheffield BID, the third sector and local businesses
  • It’s estimated that the night time economy is worth over £600m, has around 1,600 firms involved and reates around 12.5k of jobs
  • Sheffield City Centre has over 101 businesses that service the public after midnight
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