Friday April 20th 2018
HSBC UK Let’s Ride cycling event to return to city centre
British Cycling and HSBC UK have announced that they will be returning to Sheffield in July following the success of last year’s free, family cycling event.
HSBC UK Let’s Ride Sheffield will take place on Sunday 15 July, when 6.5 kilometres of city centre roads will be closed to traffic to give thousands of people the perfect opportunity to explore Sheffield on two wheels.
The HSBC UK Let’s Ride events seek to inspire people to get on their bikes to address many societal problems which blight Sheffield and other major UK cities, including congestion, which Sheffield City Council is currently undertaking work to combat.
This year’s event will have a strong community focus, linking up with local attractions, while along the route there will be a range of local community groups, bike shops, local performers and giveaways, with participants encouraged to hop off their bikes and find out more.
HSBC UK Let’s Ride Sheffield will be the seventh in a series of 14 events across the UK this summer, which are a key part of British Cycling and HSBC UK’s vision to get two million more people on a bike by 2020. More than 100,000 people attended last year’s events, cycling a combined total of over 1.5 million kilometres in the process.
Luke Harper, head of HSBC UK’s partnership with British Cycling, said: “Taking part in an HSBC UK Let’s Ride event is a great opportunity to cycle around Sheffield without traffic, seeing its landmarks from a completely different viewpoint. These events provide a great day out for families, those who want to get back on their bike after allowing it to collect dust at home, or for the more experienced cyclists who want to try something a bit more relaxed. Plus, you will be doing your bit to help create a greener, fitter, healthier Britain.”
Diane Jarvis, Sheffield BID Manager, said: “It is fantastic that HSBC UK Let’s Ride Sheffield is returning to the city centre. It gives people a chance to explore the city safely on two wheels and provides businesses with an opportunity to get involved with the event, which is set to have a community focus this year.
“With thousands of cyclists in the city centre, the HSBC UK Let’s Ride Sheffield will encourage people to think about sustainable travel as well as their own health and fitness. During the weekend we expect to see a boost in footfall – or should we say pedal- fall – which will benefit city centre business.”
In the run up to the event, Sheffield BID will keep city centre businesses updated on the route, road closures and other ways the HSBC UK Let’s Ride event may affect trading over the weekend. Full details of the day’s activities and route will be announced in due course. To register, visit www.letsride.co.uk.Share this article