Stimulating the city centre with festivals, cultural activities, seasonal and experiential activities helps deliver higher footfall, vibrancy and economic growth, driving dwell time and spend. We work with partners to celebrate the diverse creativity and culture of the city with projects that animate the BID area.
We have increased the breadth of the city’s event calendar with strategic investments, collaborations with cultural partners and new innovative family-focused events. From the outdoor climbing festival Cliffhanger and the official Fringe at Tramlines to the high-profile Sheffield Bricktropolis and the Sheffield Christmas Trail to the interactive experiences such as Santa’s Post Office and the Little Eggsplorers Easter Hunt, none of these would be possible without Sheffield BID.
In 2021 we were the headline sponsor of the outdoor sculpture trail The Bears of Sheffield and in 2022 we also funded the Fan Zone as part of the UEFA Women's Euro 2022.
Our standout events are free and inclusive to all and have helped bolster the credentials of the city centre calendar, offering a point of differential to many visitors.