Friday March 11th 2016

Sheffield BID Supports a Safe Night Out for St Patrick’s Day

GenericSheffield city centre is recognised nationally for providing both a great night out and a safe night out, having recently won three awards – from Purple Flag, Best Bar None and the Association of Town and City Management. In the wake of these national awards, the City Centre celebrated St Patrick’s Day with a coordinated social media campaign and a dedicated microsite providing by Sheffield BID.

Kane Yeardley, Founder and Owner of the Forum and Old House and BID member says; “I’ve been running bars in Sheffield for 25 years. In that time the city has completely changed from open bar and clubs which set the scene and established Sheffield as a club destination in the 1990’s, to a far greater and more varied bar, pub, food and club offer providing a unique and safe night out today.

“We come into our own as a city with celebrations such as St Patrick’s Day – just one example of independents and nationals in the city focusing on celebrating together. Sheffield’s well known independent venues such The Harley, Cubana, The Old House and The Frog & Parrot all have special St Patrick’s Day activity and there is a special family event; the Big White Tent on Devonshire Green which is supported by Diageo (Guinness) and ABI (Becks / Stella Artois). This is a real community event where Sheffield’s Irish heritage group lead the party.

“City centre celebrations also provide our growing independent breweries a platform. For example, I am launching True North Brewery on Saturday 12 March – a ground breaking example of what new breweries should be thinking about incorporating in their artisan production. We will be producing gin, vodka and roasting our own coffee beans. If we are considering miles to market – we are talking 22 steps!”

Nick Simmonite, Sheffield BID Board member and owner of The Frog & Parrot, said: “Through Sheffield BID we are able to support the night time sector with promotional initiatives such as the micro site and a social media campaign for St Patrick’s Day activity in the city centre. These awards also give the public confidence in our ability to work together to entertain crowds of people safely while providing a fantastic night out.”


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