Tuesday January 10th 2017

Sheffield keeps prestigious Purple Flag status

The Purple Flag will keep flying in Sheffield after it was announced that the city has retained the prestigious status for its evening and night-time economy.

Purple Flag is a town and city centre award – similar to the Blue Flag award for beaches – which aims to raise the standard and broaden the appeal of town and city centres between 5pm and 5am.

Diane Jarvis, Sheffield Business Improvement District (BID) manager, said: “Gaining the Purple Flag status once again for Sheffield is a great start for the city in 2017!  Sheffield BID is working with its partners across the city centre to make it a busy and exciting place for residents, workers and visitors and a safe place to be both day and night and we look forward to continuing this great partnership work.”

The lead for the Sheffield Purple Flag accreditation is Sheffield BID Police Sergeant Matthew Burdett who said: “This is great news once again for Sheffield and a big thank you to everyone who has supported the process for gaining it for the sixth consecutive year. A lot of hard work takes place behind the scenes to gain the status but it is excellent to see that the work all the Sheffield partners do to make the city a vibrant and safe place is recognised.”

Sheffield was the first Yorkshire city to gain Purple Flag status in 2012. Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Councillor Mary Lea, cabinet member for culture, sport and leisure at Sheffield City Council, said: “With its huge selection of bars and restaurants, as well as a thriving theatre district and impressive array of cultural attractions, we know Sheffield is a great place for a night out. However, it is fantastic to see this recognised on a national level.”

Since 2007, the programme has awarded the Purple Flag status to more than 65 towns and cities in the UK and Ireland.

The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

Shanaaz Carroll, chief executive of the ATCM said: “The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer. This can only be achieved by people working together and across the country we are seeing some amazing examples of this type of partnership working.”

Sheffield will officially receive the Purple Flag new accreditation at an awards ceremony on 8 February in Carrick-on-Shannon, Ireland.


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