Promotion to visitors and customers

Increase visibility through BID-funded visitor platforms

  • sheffieldcitycentre.com is Sheffield BID’s BID‑funded visitor website, promoting city‑centre businesses, events and activity to drive awareness, footfall and engagement
  • Display leaflets, guides and promotional materials in the Surrey Street Visitor Information Hub
  • Book free advertising slots on the BID’s high‑visibility digital welcome vehicle (coming soon)
  • Feature events, offers and activity in the weekly What’s On e‑newsletter and visitor social media channels

Pop up promotion space

Levy payers are welcome to make use of our visitor hub next to the Winter Garden on Surrey Street for pop-up promotions and seasonal takeovers. 


Promotion within the business network

Raise your profile with other levy payers and stakeholders

  • Be featured in Sheffield BID’s regular corporate briefings
  • Promote B2B services, expertise or case studies across the BID business network
  • Opportunities for cross‑promotion with other member organisations where relevant

BID‑supported events and activations

Take part in activity that drives footfall and engagement

  • Host BID‑supported in‑store or after‑hours experiences
  • Act as a venue for city‑wide trails and installations
  • Align promotions with major BID‑sponsored festivals and events
  • Collaborate on bespoke campaigns using the Surrey Street Visitor Hub

Please get in touch for details with enquiries@sheffieldbid.com.