Sheffield city centre defies national retail downturn with positive September growth
Sheffield city centre has bucked the national trend with a +3.4% increase in retail sales in September 2025 compared to the same month last year, outperforming major cities including Leeds (-9.2%) and Nottingham (-8.6%).
Year-to-date sales also remain in positive territory at +0.2%, placing Sheffield ahead of the national benchmark (-3.0%).Despite a summer slowdown, momentum has returned, driven by strong performance in sectors such as Fashion (+5.5%), Transport (+9.4%), and Entertainment (+7.3%). The Household sector saw the most dramatic growth, up +312.5% year-on-year.
Average revenue per customer rose by +5.8%, indicating increased spending per visit, even as footfall dipped slightly. Sheffield’s resilience highlights the city centre’s evolving retail landscape and its ability to adapt to changing consumer behaviours.
Diane Jarvis, Chief Executive Officer:
"These latest figures show that Sheffield city centre is not only holding its ground but outperforming many of our regional peers. A return to growth in September is a clear sign of renewed consumer confidence and the strength of our local offer. While footfall remains a challenge, the rise in average spend per customer reflects the value people place on the city centre experience. We’ll continue working with partners and levy payers to build on this momentum and ensure Sheffield remains a vibrant, resilient destination for retail, hospitality and culture."
