15 Mar
Interactive Easter trail for families

Brearley Bear returns to Sheffield city centre from 11th to 16th April. 

Families will be able to enjoy a free, interactive trail across Sheffield city centre this Easter as Brearley Bear returns to the city for Brearley Bear’s Easter Egg Hunt for Little Eggsplorers. 

Brearley Bear’s Easter Egg Hunt is free for all families to take part. Little Eggsplorers will have to solve clues to find seven giant Easter eggs which have been hidden in venues across Sheffield city centre. Each Little Eggsplorer who finds every egg will receive a special choctastic prize. 

This is the eighth interactive trail organised by Sheffield BID, whose events include Sheffield Bricktropolis and the Sheffield Christmas Trail, which see thousands of families visit the city centre. 

Diane Jarvis, Head of Business Operations at Sheffield BID, said: 

“Brearley Bear’s Easter Egg Hunt for Little Eggsplorers encourages families to visit the city centre over Easter and helps boost footfall and dwell time for city centre businesses. It’s an opportunity for shops, restaurants and other businesses to reach new customers and for the public to enjoy a day out in Sheffield city centre. 

“Visitor trails are a fantastic way to encourage people to explore the city centre and visit areas they may not usually pass through. This is the eighth interactive trail Sheffield BID has delivered. Through our trails we have attracted more than 60,000 visitors to Sheffield city centre, boosting the city centre’s economy by an estimated £1.3 million.” 

Brearley Bear was first introduced to Sheffield in November 2018, when Sheffield BID introduced the Sheffield Christmas Trail to the city’s festive events calendar. The character returns throughout the year for a number of family events organised by Sheffield BID.

 Brearley Bear’s Easter Egg Hunt for Little Eggsplorers will take place from 11th to 16th April and is free to take part. 

Collect an Easter Egg Hunt map from Unit 1, Surrey Street (next to The Winter Garden) or download one online at www.brearleybear.co.uk (available from 9th April).

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