For Sheffield city centre retailers, that means the busiest, most tiring and crucial sales time of the year is looming.
We spoke to business owners and leaders about what it takes behind the scenes to serve Sheffield shoppers each festive season. And they also revealed some of their special events and new products for this December.
Read more: The Christmas countdown is underway 💫 (link redirects to www.sheffieldcitycentre.com)
Diane Jarvis, Sheffield BID:
“The Christmas trading period – often called the ‘Golden Quarter’ – is absolutely critical for Sheffield city centre. It’s the time when our retailers, from heritage names to independents, really shine. They create the festive buzz that draws people in, whether it’s for shopping, dining, or enjoying seasonal experiences. Sheffield BID’s role is to champion that vibrancy and make sure the city centre remains a welcoming destination for everyone during this special time of year.”
Find out more about what's on this Christmas: Xmas
(link redirects to www.sheffieldcitycentre.com).
