11 Nov
The Sheffield Christmas Trail returns to the city centre

Step inside Santa’s Study and help locate eight missing reindeer as part of this year's festive-themed celebrations.

Visitors to Sheffield city centre are being encouraged to take a peek inside one of the world’s most famous homes as Santa’s Study gets set to welcome guests later this month. 

Santa’s Study, which opens to the public on Saturday 26 November, is one element of this year’s Sheffield Christmas Trail, a series of city centre activities organised and delivered by Sheffield BID. 

The Sheffield Christmas Trail consists of three family-friendly activities in Sheffield city centre aiming to get everyone feeling just that little bit more festive. 

Santa’s Study, located in Orchard Square, will provide a city centre wonderland for children to write their letters to Father Christmas ahead of the big day. His team of elves will be on-hand to help make sure that every letter makes its way safely to the North Pole. 

The Sheffield Christmas Trail will also see the welcome return of the ever-popular Brearley Bear, back for his ninth city centre adventure, as he aims to track down eight reindeer that have gone into hiding. Brearley needs the help of the children of Sheffield to find the missing reindeer using his special Reindeer Locator Guide. Participants can collect a Reindeer Locator Guide from Brearley’s Christmas HQ (located on Surrey Street next to the Winter Garden) or download a copy online at brearleybear.co.uk from Thursday 24 November. 

And, last but by no means least, the Christmas Crooners – two animatronic singing reindeer – will be located in Atkinsons, Sheffield’s largest independent department store, providing store visitors with a mix of seasonal songs and festive japes.   

All three activities – Santa’s Study, Brearley Bear’s Reindeer Round Up and the Christmas Crooners – are free to attend activities. 

Children who complete the Reindeer Round Up will also receive a special seasonal surprise at the end of the trail from the team at Brearley’s Christmas HQ.    

Diane Jarvis, Head of Business Operations at Sheffield BID, said: 

‘It’s great to be able to put on our full festive programme this year after what have been very different Christmases in recent years. We know that many people will be facing difficult times over the coming winter, so being able to provide free, family-friendly activities like the ones we are delivering through the Sheffield Christmas Trail, can be a really great way for people to venture out and capture some of the Christmas spirit which is bound to be flowing in the city centre. 

“We’re confident that Santa’s Study will prove to be a very popular attraction this year, but we also know that families love our Brearley trails. They are a fantastic way to encourage more people to explore the city centre and visit areas they may not always pass through. 

“This is the ninth interactive Brearley trail that Sheffield BID has delivered and through these trails we have attracted well over 60,000 visitors to Sheffield city centre over this time. And whilst the extra footfall is great for business, it’s important that the city centre offers something truly magical to encourage more families to visit and spend time here. 

“We’re really looking forward to welcoming people to Brearley’s Christmas HQ and to Santa’s Study and can’t wait to help share some of the magic this Christmas.” 

Brearley Bear’s Christmas HQ is open seven days a week from Saturday, 26 November through to 4pm on Christmas Eve. 

Santa’s Study also opens its doors to the public on Saturday, 26 November. The Study is open every Saturday, Sunday and Thursday before opening daily from Monday, 19 December right through until 4pm on Christmas Eve. 

The Christmas Crooners will be located on the first floor in Atkinsons. 

Visit www.sheffieldchristmastrail.com for details on all this year’s activities and for full venue opening times.